In the eyes of the PCBA contracting purchaser, “reassuring” supplier is what kind of?
Price can be assuredPrice is the most sensitive part of supply and demand cooperation, then how should PCB manufacturing supplier deal with the price problem?
In principle, prices need to keep developers "rest assured"-value for money, rather than cheap.This "rest assured", we think can understand from several aspects.
1) Honest Quotes from PCB supplier
Customers generally have a knowledge of PCB market prices, and generally require several PCB suppliers to quote, and stressed to quote a real price. Finally, the supplier who be more honest gets the order.
Some people ask, why not offer "floor price” or acceptable price?
1.If you blindly pursue a low price, you may lose an honest and reliable PCB supplier.
2.You never know the so-called acceptable price while what’s been done on PCB quality.
3. In the long run, PCB supplier has best to quote a real price, rather than a false high or an unimaginable low price.
2) PCB product is value for money
The so-called value for money, that is, as long as it’s persuasive, high price is also OK!
High PCB prices must be justified, can get a real explanation, from the PCB cost structure, profit acquisition to the product situation, establishing price trust mechanism from the root.It is very important to note that "high prices must reflect a higher value".
The first thing to know is that the PCB buyer is not bargaining for the company, but a bargain for their customer, we should strive for the lowest price for customers.
High value PCB, terminal customers may be willing to give the party A higher evaluation and more money. However, in the current market environment, if the high price can not show the higher value, then party A may only be willing to accept the low price qualified products.
Be confident to PCB quality
Buyer can not understand all the product details, in the selection of PCB suppliers, it may be better to look at the character, rather than look at the product, How to let buyer has confidence in your PCB?1) Have confidence in the character of the sales team
First, PCB supplier must have confidence in its own sales team. A buyer said he was very disgusted with company A, because company A has changed 13 sales reps in his 6 years as a PCB purchasing representative. Not only improve the communication cost, but also It gives customers a doubt about the company A's value of sustainability.
The reason that developers choose you is not only the enterprise fame, but also the character and professional ability of the sales team.
Recognize your enterprise do not represent the services can be in place.Only recognize the sales team’s character can bring trust, can be assured that deliver the projects to the team’s hands.
2) Have confidence in the value of the product
There are two levels of PCB product quality,
1.Basic parameters
Whether the product quality is consistent with the national standards and industry standards, this is the basic conditions.
2.The value of the product
There are suppliers often publicize that how perfect their PCB quality is, but standing in the buyer's position, this is only to meet the quality of the product's first level. The essence of products is to create value around customers, not for professional bragging. High-quality products, based on the choice of customers, can effectively realize the value of the external, or improve the overall level of the project, or reduce the risk of use. All values should be quantified, visual and visible.
A reassuring service
Service is the last and most important of the “rest assured”, it is the most easily overlooked one.Responsible PCBsuppliers obtain orders with perseverant and considerate service. Industry competition is fierce, with persistent and steadfast serious service to maintain the long-term relationship of cooperation. In the service process, there are two points worth paying attention to.
1)Creating additional services with long-term relationships
Such as material price reduction, should be the first time to tell customers, regard customer relations as the first, deliver the good news from the product or from service optimization to the customer in time ,never harm the cooperative relationship for the short-term benefit.
2)Friendly look at spoilers
There will inevitably be other vendor competitors in the process of cooperation, this time you can't be flustered, treat your competitors with a normal heart.
First of all, it is to stand on the level of industry communication, objectively examine competitor's product, value, service.
Secondly, to compare the pros and cons of both sides calmly.
Third, play own comparative advantage, using quality service to persuade customers, including prompt for risk, add value-added services, and other ways.
It takes a heart to build a relationship between supply and demand. With relived, mindful, reassuring to build a relationship, can be long and happy.
VipCircuit(www.vipcircuit.com) is a professional SMT chip processing, dip common processing, PCBA contracting, PCB circuit board manufacturing company in China, has many years of electronic processing experience, as well as advanced production equipment and perfect after-sale service system, can provide you with quality electronic processing services.
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