How the PCBA vendor emerges from the competition?
As a China PCB&PCBA vendor, it would be a big mistake to send a quote and then wait for a deal. PCB&PCBA manufacturers want to stand out in the competition, often ignore the process of the need to pay the hardships, more important is a marketing thinking. To answer this question, we must first stand on the customer's point of view to understand the customer's ideas. What is the customer's demand for the PCB&PCBA vendor?
1, Professional impression
Customers believe that the professional people can achieve satisfactory results. Therefore, whether your quotation is clear format, use words accurately, the salesperson's calling is polite and professional, as well as whether the company's website is professional and has a clear column, and so on, are the subconscious and conditioned reflex of the customer to evaluate the PCBA vendor.
2, Scale and process capability
Customers will carefully analyze the characteristics of their own product projects, what kind of process capabilities to help achieve, so customers will browse the enterprise scale and process capabilities of the introduction, as an important basis for the evaluation of PCBA suppliers.
3, Quality control method
Customer will form a basic impression when initially evaluate PCBA supplier ,value the quality or value the price? Middle&high-end manufacturing capacity or low-end manufacturing capabilities. In view of this, the professional description of quality control methods also helps customers quickly understand the capabilities of the PCBA suppliers, and is conducive to providing favorable conditions in the competition.
4, The enterprise case
Whether the website has the detailed case introduction, but not only puts several logos on above, had better have the related background introduction, the PCBA product picture and so on.
5, Quote
PCBA supplier need to analysis own quotations, need to carefully browse the customer's website, understand the size of customers and products positioning in the market, such as high-end products, is bound to care about quality and service, low-end products care about prices and delivery. Capture this information, should be targeted to set the corresponding price, to ensure their own profits, otherwise, even if the deal is ok, the follow-up service is unsustainable. Customers often in a number of PCBA vendor quotes, will not choose the highest, but also a great may not choose the lowest, will certainly choose the highest comprehensive rating of that. So, never expect to beat a competitor with the lowest price.
In order to be able to stand out in the competition, all technical tactics must return to a goal: to obtain the customer's trust. Two of companies that do not know each other, how to quickly establish businesscooperation, the bottom line is to solve the trust problem.
Trust is not what the customer hears, what they see, but what the customer perceives. So, as a China PCBA supplier, our topic is how to make us look the most professional? Professional website, sales staff, quotations, customer analysis, documentary strategy, to professional sample production and mass production, just can promote long-term cooperation between the two sides.
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Jeff